Finance And Marketing

Finance And Marketing

Finance Marketing Many financial institutions like banks, insurance companies etc. in order to attract customers offer low rate money lending options and publicize themselves with the use of many interactive ways like TV commercials, or ads on newspaper and internet etc and even air their schemes on the radio i.e. make use of all media available to articulate their message to a much wider extent encouraging people to use their services and all this is called as finance marketing. In a normal business which does not provide financial services, finance and marketing are two different things. 

Finance is referred as management of funds for the most appropriate work like use of funds for refinement of design of the product or for research and development department of an company, however marketing means all the activities which company performs so as to spread the services or products of the company thus to retain the customers and to get new customers also. Finance and Marketing person who leads today are in an unprecedented position to help organizations achieve their target in increasingly dynamic and competitive markets. Some company services focused on changing the MO of marketing by leveraging the emerging discipline of Marketing Operations. 

To address this significant challenge and opportunity other firms provides a ready to go COO and change management group consisting of leading thought leaders in the marketing world. This includes subject matter or project experts in the areas of lead nurturing and generating, customer experience management, strategic planning process facilitation, process design, technology assessment, change management, organizational diagnosis, business intelligence, ROI analysis, and marketing, sales and product and goods alignment. A book (Financial Aspects of Marketing, Marketing Finance) stresses the pivotal and significant relationship between strategy and finance in the marketing process, and clearly stated and demonstrates the techniques and calculations that are necessary to formulate a good and comprehensive plan. 

Marketing Finance is also backed up with a numerous of integrated industry examples and case studies that demonstrate the success and even failure caused by the marketing finance interface. Concise account of how and why a company should integrate a financial function within the marketing process. A good project or module should cover following points or aspects. These pts are the general pts which may be not required in all sample or kinds of projects. However the sample sequence of these points may be different in different schools. But ignorance of any of the below mentioned parts may result in uncompleted project which may not be ok or accepted at different places. 

The synopsis includes following pts: Objectives, Scope, Literature review, Research design, Methods of analyzing data, Limitation. A complete project should now be based on following pts: Front page, Acknowledgment, Certificate of approval, Declaration certificate, Executive summary, Index, Objectives, Scope, Literature review, Research design, Introduction to the project, Data, facts and figures, Analysis and interpretation, Summary, Conclusion and Suggestions, Limitation, Findings, Bibliography, References and lastly Appendix or annexure. 

This will make a great formula to a good and effective Finance and Marketing Strategy. In any business there is a need to maintain a proper difference between the two and care should be taken of both of them. Marketing is given more priority whenever a new product is released or there is a special season or a festival and there is a huge chance of increasing the sale of services or products if they are articulated properly whereas financing comes into place when the product of service is being developed, the funds can be used to buy man power and inventory required and so the role of marketing comes after financing. 

For marketing also we need some finance to carry out the marketing process. Business finance marketing is the proper use of company funds for spreading the information about the company product and services to the potential customers and management of funds for the various company operations and keeping the customers satisfied by making the product or service meeting the customer expectations and requirements.

Finance Marketing 

The words Finance Marketing jobs refer to a wide range of finance and marketing related jobs, including marketing of any financial products to clients. There are several types of financial products such as life insurances, credit cards, home loans, mortgages, retirement plans, personal loans, recurring deposits, fixed deposits, bonds, etc. But there is more to finance marketing jobs than merely marketing these financial products. In any event, such financial products have to be designed so that they fetch good returns for the seller, and are attractive enough from buyer perspective. Therefore, a person knowledgeable in finance and marketing is essential for such designing of financial product. Finance and marketing work includes bookkeeping, accounting, marketing, finance management, etc. Knowledge of bookkeeping, accounting procedures, and standards is essential at all levels. Finding Finance Marketing jobs from across the world is a great task. An employee can refine a search by job location or work specializes option. Having full job descriptions to read through a person can get a good idea if the Finance Marketing job in question is the one for you. Always remember City Jobs can save you some precious time by alerting you to the current Finance Marketing jobs by email. You can also upload your credentials and let Finance Marketing recruiters find you. Here are some good examples of Finance & Marketing Jobs; Financial Managers and Financial Analysts. A job as a good financial manager or analyst involves specialization on analyzing the company's financial data and information to develop reports that impact and affects every function and aspect of the corporation. Financial information is usually used to make key business decisions on hiring, new items or product development and expansion and, most importantly, to check and analyze the company's financial performance, gain or even losses. An analyst is involved in making and preparing the company's quarterly and annual financial reports, costs, assessing sales and expenditures and making historical data comparisons. Analysts typically have a graduate or undergraduate degree in finance or accounting, and seek positions at investment firms and banks. Salaries can range from $44,000 up to $75,000 annually. Finance jobs require the person to manage the finances of the business, starting from writing books, preparing accounts, budgets, cash flows, forecasts, etc. In addition, the finance manager is also responsible for credit control in any organization. Finance manager also suggests the policies that are likely to be more beneficial, even if it means absorbing some losses in immediate future. Other duties of finance manager include planning, raising, and managing finances for future requirements, diversification, and expansion. Financial or Marketing Consultant. Management consultants can work as entrepreneurs or in corporate consulting firms. Financial consultants are contractual, meaning they are contracted to perform tasks including fulfilling compliance with audits business tax preparation, and providing recommendations and advice on real estate and insurance matters and also investments. Marketing consultants assist in new product launches, strategy development, business development and new business plans. On good example, a marketing consultant could be brought in to assist a business owner or entrepreneur in developing the business plan. A financial consultant could be brought in to help make and explore different tactics to maximize tax exception. Consultants generally receive a set monthly retainer fee for ongoing services or charge by the hour. Marketing is also similar except that it focuses more on selling the products. The price of the product has to be determined optimally to ensure that it remains competitive enough, and affordable. Marketing manager has to define how much turnover is essential, how much workforce would be necessary, and how the sale is to be achieved, including any advertisement requirements. Finance and marketing of any business are highly interlinked functions, and yet each of these has distinct role to play in the success of the business. This is the reason finance marketing work is usually done by individuals who qualify as MBA or Masters of Business Administration. Within MBA, there are finance streams, and marketing streams, i.e., the individual may specialize either in finance, or in marketing.

Share this post